“The Enhanced Vehicle Imaging service we use from Manheim Milwaukee has proven to be a big boost to our bottom-line and grown our online attendance,” said Jeff Ricchio, remarketing manager, Napleton Automotive Group. “And, we love the positive feedback we get from buyers about the photos.”
ATLANTA – September 26, 2016 – In response to client demand, Manheim has nearly tripled the availability of Enhanced Vehicle Imaging (EVI), expanding from 25 to 74 auction locations throughout North America. EVI provides a consistent set of quality high-resolution images that showcase vehicles in an optimal way. This service leads to a higher conversion rate for sellers and increased confidence about purchases for online buyers.
“The Enhanced Vehicle Imaging service we use from Manheim Milwaukee has proven to be a big boost to our bottom-line and grown our online attendance,” said Jeff Ricchio, remarketing manager, Napleton Automotive Group. “And, we love the positive feedback we get from buyers about the photos.”
Manheim’s EVI produces photos superior to those traditionally available via the device used to take standard condition report photos. Using high-quality, state of the art programmable cameras & software, certified photography staff shoot the images after vehicles have been reconditioned. They display one car at a time and include a consistent set of views most important to buyers. High-resolution images, available in-lane and via Simulcast and OVE, enable viewers to pan the vehicle and zoom in and out to areas of interest on the vehicle.
“Dealer interest in improving online sales and their success stories compelled us to broaden our EVI footprint and be an even better business partner,” said Grace Huang, senior vice president, Inventory Services, Manheim.
“Professionally taken, post recon glamour shots allow display of ‘picture perfect’ vehicles,” added Huang. “I think of it like online dating, where the best-looking people, in the most flattering photos, generate more positive reactions.”
The addition of Enhanced Vehicle Imaging helps consignors move vehicle inventory more efficiently, reach up to 80 percent more online buyers with increased bids per sale. Manheim data also shows that Simulcast listings with EVI images convert 16 percent better than two or three low-resolution photos and 50 percent better than no photos. Dealers using EVI also sell 27 percent more vehicles online than those who use two or three low-resolution images. EVI also supports dealer efforts to sell less desirable, aged vehicles online—vehicles with expected low AutoGrade scores, high mileage or lower prices.
Manheim offers wholesale clients three packages—7 outdoors views for $15, 15 outdoor views, including every angle of the exterior, for $25 or 15 showroom images for $50—enabling sellers to select the option that best fits their needs. The 15 outdoors and showroom packages feature up to three additional images that vary by vehicle or model. Photos in the 15 showroom package, available at 23 select locations, are taken in a showroom environment with optimal lighting and free of distracting backgrounds. Any of the photo packages can be purchased independently or bundled with condition reports to deliver the highest conversion rate.
About Manheim North America
Manheim® is North America’s only complete wholesale-to-retail inventory solutions provider. Through Manheim, dealer and commercial clients have access to the largest wholesale used-vehicle marketplace that offers 115 physical locations and on-the-go mobile auctions in addition to digital auction channels. It further drives dealer success through Wholesale and Retail Solutions that help dealers get maximum value at the auction and then deliver retail-ready vehicles to the dealership. Manheim registers almost seven million used vehicles annually and facilitates transactions representing nearly $50 billion in value. Headquartered in Atlanta, Manheim N.A. is a Cox Automotive™ brand. For more information, visit http://press.manheim.com.
About Cox Automotive
Cox Automotive Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, Xtime® and a host of other brands. The global company has 33,000 team members in more than 200 locations and is a partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry. Cox Automotive is a subsidiary of Cox Enterprises Inc., an Atlanta-based company with revenues of $18 billion and approximately 60,000 employees. Cox Enterprises’ other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive, visit www.coxautoinc.com.
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