Press Releases

DealShield Available at 40th Independent Auction
Network expansion gives more dealers access to the industry’s leading purchase protection solution.

ATLANTA – Continuing its lead in the wholesale industry, DealShield’s DS360 Guarantee will be launched at its 40th independent auction location in November. This brings the total number to 115 locations where dealers can protect their purchases and return vehicles for any reason. DS360 helps dealers reduce recon costs, eliminate costly mistakes, redeploy capital faster and gain greater peace of mind in their wholesale purchases by offering a truly hassle-free return experience. Lake Charles Auto Auction in Louisiana will be the 40th independent auction to offer DealShield to its buyers.


“We are excited to be able to offer DealShield to our clients as we know so many of our clients will take advantage of this incredible service,” said Matt Pedersen, owner of Lake Charles Auto Auction. “At LCAA we strive to provide unmatched customer service along with keeping up to date on the latest and greatest auto auction products, so teaming up with DealShield is just another avenue for us to enable our clients to ‘discover the difference.’”


With the DS360 Guarantee, dealers can purchase a vehicle at a participating operating location in-lane or online via Simulcast or OVE. If it doesn't meet their expectations, they can return it to any location in the DealShield network for a full refund of the vehicle purchase price and buy fee—no arbitration required and no questions asked. Dealers say that they find great value in DealShield’s DS360 guarantee. In the more than six years since it launched, over 1.4 million vehicles with $20 billion in vehicle value have been guaranteed.


“Since 2012, dealers have told us countless times how DealShield has helped them grow their businesses by giving them more confidence in their wholesale purchases,” said Stu Dressler, associate vice president of Assurance at Cox Automotive. “We’re excited to broaden our network of independent auction partners and further our mission to cover transactions anywhere dealers buy.”


With DealShield’s DS360, dealers can opt for a 21-day guarantee, or upgrade to the recently announced 30-day guarantee. Either way, DS360 subscribers can easily return a protected vehicle and quickly redeploy that capital to acquire another unit. DS360 subscribers can extend their protection window even further when they transport their purchases with Ready Logistics through a partnership solution called “Ready. Set. Pause.” which enables dealers to effectively stop the clock on their days of coverage while a vehicle is in transit. 


About Cox Automotive

Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies,®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion.  

Julie Zorn Shipp
Manager, Public Relations