Press Releases

DealShield® Responds to Dealer Feedback, Launches Industry’s First 30-Day Return Guarantee
The Best-In-Class Wholesale Return Guarantee Now At 100 Auction Sites, Guaranteed 1.3 Million Vehicles

ATLANTA – The wholesale industry’s best vehicle purchase guarantee, DealShield’s DS360 Return Guarantee, just got better thanks to client feedback. The only assurance solution with a truly no-hassle return policy, DS360 now offers dealers a 30-day return option -- earning it another “first and only” designation in the marketplace. Clients that subscribe to DealShield can choose to take a full month and up to 500 miles to ensure that their purchase meets their expectations. This optional upgrade from the existing 21-day guarantee will further help them reduce recon costs, eliminate costly mistakes, redeploy capital faster and gain greater peace of mind. DealShield, which has covered 1.3 million vehicles to date, is available at over 100 auction locations in the Continental U.S..


Ed Bennett, Director of Used Sales at Maplecrest Ford-Lincoln in Vauxhall, NJ has been able to expand the dealership’s used car business because of DealShield’s original 21-Day DS360 guarantee—and he’s looking forward to having the extra days to assess his purchases.


“Buying the wrong car can be a hassle, but with DealShield, I have no grief. It’s the best thing they’ve ever come up with. I used to just stay with Ford and Lincoln product, but I’ve been able to buy other brands and expand my market because of the program. If I don’t like a car, I just send it back—no muss, no fuss, no arbitration, no aggravation. With the volume of vehicles that I work with—over 100 retail sales a month—having the extra time with the new 30-day guarantee will be invaluable for my business.”


With the DS360 guarantee, dealers can purchase a vehicle at a participating auction, and if it doesn't meet their  expectations, return it to any location in the DealShield network for a full, hassle-free refund -- no arbitration required and no questions asked. Having nine extra days on the clock is a significant advantage for clients, particularly those who may want to use the added time to see how a vehicle performs on their lot. If it does not attract consumer interest before the 30 days are up, dealers can easily return the vehicle and quickly redeploy that capital to acquire another unit.


“Dealers tell us they love that DealShield provides a truly hassle-free return experience and gives them the confidence to expand how and where they buy, as well as take chances on riskier inventory that could help grow their businesses,” said Brett Woods, interim vice president of Assurance at Cox Automotive. “The new option to extend the return window to 30 days makes clients more resilient, giving them more flexibility to get vehicles frontline ready and make the right decision for their dealerships.”


DS360 subscribers can extend their protection window even further when they transport their purchases with Ready Logistics through a partnership solution called “Ready. Set. Pause.” This unique program enables dealers using both the DS360 guarantee and Ready Logistics’ full-service transportation to effectively stop the clock on their days of coverage while a vehicle is in transit -- giving them even more time and reasons to be confident in their purchase. 


Stu Dressler, interim leader and senior director of operations at DealShield, added: “What makes us really excited about this extended guarantee is that it was truly driven by requests from our dealer clients. They have seen so much success with the original product that they were invested in helping us evolve it to be an even better fit for how they conduct business and the growth they’ve experienced.”


Clients have found so much value in DealShield that, in the more than six years since it launched, the assurance solution has guaranteed over 1.3 million vehicles and $19 billion in vehicle values. Adding up all the “days” of protection from every guarantee sold now equals more than 76,000 years if strung back-to-back.­­­


Now available at over 100 wholesale operating locations, including 71 Manheim locations and a growing number of Independent auctions, DealShield’s DS360 Return Guarantee is the gold standard in protection solutions for wholesale purchases. 


About Cox Automotive

Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies,®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion.