Press Releases

DealShield Now Available to More Independent Auctions with EDGE AuctionOS Integration
Expanding partnership with Auction Edge reinforces DealShield as a valuable industry solution.

ATLANTA – The gold standard in wholesale purchase protection solutions, DealShield’s DS360 Guarantee, is available to a new group of independent auctions, thanks to an integration with the EDGE AuctionOS platform. Over 100 Auction Edge partner locations can now sign up to offer their buyers the peace of mind that only DealShield provides. Central Auto Auction in Hamden, CT is the first independent auction on the EDGE AuctionOS platform to leverage the new integration.

“We’re excited to be the first AOS auction to offer the DS360 guarantee, and as always the EDGE folks stepped up to make it happen,” said Peter Saldamarco, President at Central Auto Auction. “DealShield brings substantial value to our Simulcast and OVE buyers and will no doubt help generate additional business for us.”

DS360 helps dealers across the industry reduce recon costs, eliminate costly mistakes, redeploy capital faster and gain greater peace of mind in their wholesale purchases by offering a truly hassle-free return guarantee. With the guarantee, dealers can purchase a vehicle at a participating auction in-lane or digitally, and if it doesn't meet their expectations, return it to any location in the DealShield network for a full refund of the vehicle purchase price and buy fee —no arbitration required and no questions asked. Dealers have found so much value in DealShield’s DS360 guarantee that, in the more than six years since it launched, over 1.4 million vehicles with $20 billion in vehicle value have been guaranteed.

“We launched DealShield in 2012 with one simple premise—to give dealers more peace of mind in the wholesale market,” said Stu Dressler, interim leader and senior director of operations at DealShield. “Six years later, we are excited to reach even further across the industry in conjunction with Auction Edge, a leader—and great partner—in the independent auction space.”

The Auction Edge and DealShield partnership began with an opportunity for EDGE ASI auctions to join the DealShield network in 2017. Since then, over 35 independent auctions on the EDGE ASI platform have secured the loyalty of thousands of DealShield dealers. EDGE AuctionOS auctions may now join the network and begin securing their share of the DS360 Guarantee buying action across their lanes.

“This partnership answers the desire of independent auctions to fully participate in the growing purchasing power of DealShield dealers,” said Dan Diedrich, CEO, at Auction Edge. “Coupled with great training and support, our independent auction network will have a seamless solution for their buying audience.”

With DealShield’s DS360, dealers can opt for a 21-day guarantee, or upgrade to the recently announced 30-day guarantee. Either way, DS360 subscribers can easily return a protected vehicle and quickly redeploy that capital to acquire another unit. DS360 subscribers can extend their protection window even further when they transport their purchases with Ready Logistics through a partnership solution called “Ready. Set. Pause.” which enables dealers to effectively stop the clock on their days of coverage while a vehicle is in transit. 

About Auction Edge
Auction Edge is the premier remarketing technology provider to independent auto auctions across the United States. Over 240 independently owned auctions managing over 4 million vehicles each year, utilize the Auction Edge platforms and marketplaces to operate efficiently, dominate locally, expand their reach globally and compete nationally. Founded in partnership and built for independent auctions, the fully integrated and innovative Auction Edge platforms include EDGE ASI, EDGE AuctionOS, EDGE Pipeline, EDGE Lookout, EDGE Simulcast powered by Velocicast and EDGE Multi-List. Together, the Auction Edge products deliver an unparalleled competitive advantage to independent auctions across the remarketing industry. Auction EDGE is headquartered in Seattle, WA. For more information visit

About Cox Automotive
Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies,®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion.