“Due to overwhelming interest from our dealer clients, the Wilmington sale has experienced significant growth, more than doubling in volume in the last few years,” said Kevin Cook, general manager at Manheim Wilmington and Manheim North Carolina.
WILMINGTON, NC – As part of its strategy to expand into underserved markets in the U.S., Manheim is celebrating the grand opening of Manheim Wilmington on September 15. The event supports Manheim’s mobile growth strategy and recognizes growing demand from area dealers for a permanent site to conduct business. Manheim’s mobile auction presence in Wilmington is one of the company’s longest tenured.
“Due to overwhelming interest from our dealer clients, the Wilmington sale has experienced significant growth, more than doubling in volume in the last few years,” said Kevin Cook, general manager at Manheim Wilmington and Manheim North Carolina. “Over 25 consignors now run more than 225 cars per week, proving that this location is ideal for a more permanent home. We’re looking forward to being able to offer more full-service options to an even wider range of clients.”
With two lanes equipped for in-lane and online auction capabilities, Manheim Wilmington also offers inspections, enhanced imaging, OVE, financing options through NextGear Capital and all other floorplan companies, as well as assurance packages through DealShield, consistent with some of the key services offered at larger Manheim locations. This move is in-line with the overall local and mobile growth strategy, designed to meet the needs of a variety of sellers—from independent dealers to franchise and commercial consignors, enabling them to do business when and where they need.
“Our expansion decisions are always driven by our clients,” said Matt Laughridge, director of mobile auctions at Manheim. “We have worked closely with our dealer clients throughout the region to identify opportunities to provide a marketplace that often delivers greater net value than traditional dealer-to-dealer sales. And with the Manheim Simulcast and OVE platforms, we can extend the buyer base and help our sellers achieve even greater success.”
Manheim has a storied history in the Carolinas that began with Manheim Darlington in 1943. That location is officially the longest continually running auction in the nation. In addition to the company’s two locations in South Carolina, Manheim Wilmington is the fourth permanent location in North Carolina. There are currently 15 mobile sales in the Carolinas, offering buyers and sellers a range of convenient options to participate in the largest wholesale marketplace.
The Wilmington location began 10 years ago as a traditional mobile auction, running out of a custom trailer at multiple locations in Jacksonville, NC and Wilmington, NC. For the permanent location, Manheim partnered with their current host, D&E Mitsubishi, to build out a two-lane auction facility, and added 10 full- and part-time roles.
Manheim Wilmington is located at 6118 Market St, Wilmington, NC, 28405. The Grand Opening, which is open to licensed automotive dealers, will begin at 8:30 a.m., with the sale starting at 9:30 a.m. on Friday, September 15.
About Manheim (www.manheim.com)
Manheim® is North America’s leading provider of vehicle remarketing services, connecting buyers and sellers to the largest wholesale used vehicle marketplace and most extensive auction network. Through 127 traditional and mobile auction sites and diverse digital channels, the company helps dealer and commercial clients achieve business results by providing innovative end-to-end inventory solutions. Approximately 18,000 employees enable Manheim to register about 8 million used vehicles per year, facilitate transactions representing nearly $57 billion in value and generate annual revenues of $3 billion. Headquartered in Atlanta, Manheim North America is a Cox Automotive™ brand. For more information, visit http://press.manheim.com.
About Cox Automotive
Cox Automotive Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, financial, retail and wholesale solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, Xtime® and a host of other brands. The global company has 32,000-plus team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry. Cox Automotive is a subsidiary of Cox Enterprises Inc., an Atlanta-based company with revenues exceeding $20 billion and approximately 60,000 employees. Cox Enterprises’ other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive, visit www.coxautoinc.com.
