ATLANTA – Dealers looking to stock up on inventory for their retail customers during the heavy spring selling season are in luck as Manheim’s Pump Up Your Volume campaign makes its return on March 14. The month-long campaign, which wraps up April 10, will promote the quantity and selection of inventory from key consignors as well as Manheim’s ability to provide the largest volume of vehicles in the industry.
“We want dealers to know that Manheim is where they’ll find the right inventory to help them win at their lots,” said Lisa Farrar, senior director of customer marketing, inventory services for Manheim. “We are the go-to-marketplace for both the volume and variety of vehicles that dealers need to drive traffic to their lots and ultimately sell more cars.”
During the campaign, every dealer who purchases a vehicle in-lane or online at any of Manheim’s 80 locations or via OVE is automatically entered to win one of five weekly $1,000 prizes. To help drive these sales, Manheim is linking clients to their top consignors via a national email campaign and offering them access to an inventory list through the promotion’s website. This year, Manheim is touting its large selection of inventory from Autotrader’s list of Must-Shop CPO Vehicles. With their low mileage, high safety ratings and low reconditioning costs, these top luxury and non-luxury vehicles are ideal for dealers looking to turn inventory faster and maximize profits.
“Because we offer a quality selection that is well-suited to franchise and independent dealers alike, they think of Manheim first when it comes to filling their inventory needs,” added Farrar.
Other elements of the campaign include consignor promotions for dealers at local auctions, product tie-ins with DealShield and Ready Logistics at select auction locations, and special promotions and sales on Manheim’s online marketplace, OVE. To learn more about Manheim’s Pump Up Your Volume campaign, visit www.manheimpromotion.com/pumpupyourvolume.
About Manheim (www.manheim.com)
Manheim is North America’s leading provider of vehicle remarketing services, connecting buyers and sellers of used vehicles to the largest wholesale used-vehicle marketplace. The company helps drive dealer and commercial client success by providing physical, digital and mobile auction channels, data analysis, dealer financing through NextGear Capital, Inc., transportation services through Ready Auto Transport and a host of other products and solutions. With 80 locations across North America, Manheim registers nearly seven million used vehicles annually and facilitates transactions representing nearly $51 billion in value. Headquartered in Atlanta, Manheim N.A. is owned by Cox Automotive which includes industry leaders such as Kelley Blue Book (KBB.com®), Autotrader and Dealertrack®. For more information, visit http://press.manheim.com.
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