Press Releases

Manheim Names Four Seasoned Leaders to General Manager Roles Across the Country
Leaders will help guide clients and team members through business, industry challenges.

ATLANTAJune 3, 2020 – In a time when leadership is crucial, Manheim has named four new general managers at locations and market centers across the country. From Florida to Minnesota and Cincinnati, these leaders take on their new roles as clients and team members look to strong leaders to help navigate their businesses and the challenges that lie ahead.

“These leaders are making a change at a critical point in Manheim’s history,” said Patrick Brennan, senior vice president, Marketplace, Manheim. “We appreciate their willingness to step into these key roles and provide solid leadership and guidance to our team members and clients.”

Butch Herdegen III has been named the new general manager of the Minnesota Market Center, which includes Manheim Minneapolis and Manheim Northstar Minnesota. Herdegen III is a change leader who started his Manheim career in 2009 as a dealer services manager before moving to Go Auto Exchange as general manager in 2014. He returned to Manheim in 2016 to serve as general manager of the Manheim Daytona-Jacksonville Market Center and has led the team to steadily increased revenue. His strong leadership capabilities have resulted in multiple client and internal Manheim awards.

Joey Satfield has been selected to take on the general manager role for the Manheim Daytona-Jacksonville Market Center. Satfield started his Manheim career in 2013 as a field services representative and has grown into a strategic leader with proven abilities to build relationships. He progressed through leadership roles including dealer sales management and assistant general manager at Manheim Kansas City before stepping into his previous role as Manheim Ft. Myers general manager in 2017. He has a proven ability to drive performance and increase business while improving the client experience.

Syndiee Volentine has been promoted to general manager at Manheim Fort Myers. Volentine started her Manheim career in 1998 as a controller and was promoted to market controller in 2011, having responsibility for two markets with five Manheim locations. After being appointed as assistant general manager at Manheim Nevada in 2015, Volentine led the development and rollout of a variety of reconditioning services. She also served as the site’s Lean Daily Management champion and Actively Care Today (ACT) Collaboration team to enhance safety at Manheim locations.

After serving as Manheim Cincinnati’s auction manager, Melissa Roach has been promoted to general manager at that location. In her new role, Roach will continue to drive efficiencies and team member engagement, partner with clients to increase service levels and develop a retail reconditioning strategy. Roach joined Manheim in 1994 in Manheim Pittsburgh’s Marketing department. She was appointed dealer services manager in 2001, managing various client facing departments. In 2015, she was promoted to assistant general manager at Manheim Detroit, then taking the auction manager role at Manheim Cincinnati in 2019.

About Manheim
Manheim®, the nation’s leading provider of end-to-end wholesale vehicle solutions, is celebrating 75 years as an industry innovator, driving success for clients, the company, its team members and the industry. The dream of five men who auctioned off a handful of cars in 1945 from a single-lane location in Manheim, Pennsylvania launched a company that today offers 7 million used vehicles annually and facilitates transactions representing nearly $67 billion in value with the grit and determination of our team members. Through its physical, mobile and digital sales network, Manheim offers services for decisioning, buying and selling, floor planning, logistics, assurance and reconditioning. Operating the largest vehicle wholesale marketplace, Manheim enables clients more efficient ways to connect and transact business how and when they want. Headquartered in Atlanta, Manheim is a Cox Automotive™ brand. For more information, visit

For further information: Julie Zorn Shipp, Senior Manager, Public Relations, at 404-558-7837 or