Press Releases

Manheim Announces Two New General Managers in the West Region

ATLANTA, Ga. (October 1, 2019) – Following its strategy to promote talent from within, Manheim today announced two new general manager selections at locations in the West. Assuming new leadership roles are Eddie Lafferty at Manheim Seattle and Danny Brawn at Manheim Nevada.

Eddie Lafferty has been named general manager of Manheim Seattle. A 30-plus year veteran of the automotive industry, Lafferty has extensive experience in both retail and wholesale operations. He joined Manheim in 2008 as fleet lease manager, before being promoted to assistant general manager for Manheim Seattle. Most recently, Lafferty was GM of Manheim Nevada. Under his leadership, the auction location nearly doubled its financial performance in four years and won several client and industry-related awards.

Danny Brawn, in turn, has assumed the role of general manager of Manheim Nevada. Brawn joined Manheim in 2005. His previous positions with the company include regional sales manager for the northwest market, assistant general manager at Manheim Phoenix, as well as a variety of sales roles across Manheim Portland, Manheim Kentucky, Manheim Orlando and Manheim Nashville. Most recently, he spent four years as GM of Manheim Darlington. Brawn also serves as a leader in the industry and his community. He is currently vice president of the National Auto Auction Association’s Southern Chapter and 2018-2019 chairman of the Greater Darlington Chamber of Commerce.

“Developing strong leaders is a key element of Manheim’s growth strategy,” said Manheim West Regional Vice President Julie Picard. “Eddie and Danny have each served in roles of increasing responsibility at Manheim for more than a decade, gaining knowledge of our business and developing the skills necessary to enhance the client experience and drive results. I’m thrilled to see how they’ll excel in these new roles.”

About Manheim (

Manheim® is North America's leading provider of end-to-end wholesale solutions that help dealer and commercial clients increase profits in their used vehicle operations. Through its physical, mobile and digital sales network, Manheim offers services for inventory management, buying and selling, floor planning, logistics, assurance and reconditioning. With its omni-channel approach, Manheim Marketplace enables wholesale vehicle clients more efficient ways to connect and transact business how and when they want. Approximately 17,000 team members help Manheim offer 7 million used vehicles annually, facilitating transactions representing nearly $61 billion in value. Headquartered in Atlanta, Manheim North America is a Cox Automotive™ brand. For more information, visit