ATLANTA – Committed to meeting local dealer needs and establishing operations in underserved markets, Manheim established Manheim Iowa, its first mobile auction site in the state and held its first sale on December 2. Despite the cold weather, 124 dealers participated in the sale, including 57 in-lane and 67 via digital channels. Of the 118 vehicles offered, more than half were sold.
“When Manheim approached me about hosting an auction, I felt it was a great opportunity,” said Carl Moyer, owner and dealer principal of Karl Chevrolet, Inc. in Des Moines. “The Manheim brand is synonymous with quality, something I’ve spent 40 years building at Karl Chevrolet, so the partnership was a natural fit.”
Manheim’s expansion of its mobile auction network into Iowa is part of a planned commitment to meeting local dealer needs and establishing operations in underserved markets. With the addition of the Des Moines sale, Manheim now operates mobile auctions in 25 states.
“The ideal mobile auction candidate will have at least 100 vehicles per sale,” said Greg Smith, director, mobile auctions and offsite solutions at Manheim. “Consignors such as Karl Chevrolet provide the vehicles and location, and our mobile auctions deliver a targeted buyer base while reducing the consigner’s transportation and travel costs. Manheim makes it easy and convenient for the dealer by bringing the auction to them.”
Manheim Iowa hosts their regular sale every other Monday at 3:00pm CT. Manheim Iowa is located at 723 SW 8th Street, Stuart, IA 50250