ATLANTA – Manheim and its employees will be dashing to make a difference this holiday season by giving customers a chance to win gifts every day while also giving back to their charity of choice. The “Dashing Through The Lanes” campaign is designed to thank customers for their support, especially during the holidays, as they juggle business and family demands.
“We value our customers and wanted to express our thanks through this campaign for their support throughout the year,” said Stephen Smith, senior director of customer marketing for Manheim North America. “These donations will make a difference to the many charities that rely on corporate and individual donations to support their valuable programs.”
Through Dec. 22 employees and customers at each of Manheim’s 78 North American operating locations will have the opportunity to make a donation to that auction’s charity of choice and sign their name on a card that will be hung up on the wall.
The campaign, which began Nov. 24, is designed to help Manheim show appreciation to its customers with special promotions, daily giveaways and auction events and help dealers fill their lots in preparation for 2015. Dealers can register online for daily prizes.
“This campaign salutes our customers who continue to make their business a priority during the busy holiday season,” Smith said.
“Dashing Through the Lanes” also features a wreath contest for auction employees to design holiday-themed wreaths out of tires, saving more than 100 tires from the need to be recycled. Please use the Instagram hashtag #manheimmoments to view some of the wreaths.
About Manheim (www.manheim.com)
Manheim is the leading global provider of vehicle remarketing services, connecting buyers and sellers of used vehicles to the largest wholesale used-vehicle marketplace. The company helps dealer and commercial customers achieve results by providing physical and digital auction channels, data analysis, financing, transportation and mobile products and solutions.
Manheim pioneered in-lane vehicle auctions and has been an innovator in both digital and mobile auction platforms. Manheim registers nearly 7 million used vehicles annually, facilitating transactions representing nearly $46 billion in value. Manheim’s research and consulting arm, Manheim Consulting, provides industry-leading market intelligence and publishes the widely recognized annual Used Car Market Report. The company offers dealer financing through NextGear Capital, Inc., and transportation services through Ready Auto Transport.
Headquartered in Atlanta, Manheim has more than 20,000 employees in 121 worldwide sites and generates annual revenues of more than $2.5 billion. A subsidiary of Cox Enterprises, Manheim participates in “Go Green with Manheim,” the company’s sustainability program.