|
ATLANTA – Advancing its mission to make it easier for customers to transact business when and how they want to, Manheim today introduced several innovative mobile solutions at the 2013 National Automobile Dealers Association (NADA) convention. Leading the array of new products is Simulcast on Mobile, which enables customers to bid and buy from anywhere – their lot, any Manheim location, the airport or even from a competitor‟s auction. Manheim will also showcase the free Manheim myMobileListing app and the enhanced My Purchases digital solution. |
|
|
|
Manheim‟s suite of Simulcast solutions have long been a critical part of the used car dealer‟s arsenal and the company continues to evolve the product line. Last year, Manheim celebrated the 10th anniversary of Simulcast, as well as launched its new Simulcast Everywhere product. The company is continuing to lead the industry with innovative solutions for dealers by offering a mobile Simulcast product on the iPhone and iPad that will also be available on Android devices later this year. |
|
|
|
“Manheim‟s mission is to put game-changing information in our customers‟ hands, no matter where they are – online, at home, in the showroom, or at auctions – to provide faster, less expensive, lower risk, higher volume and more fairly priced transactions,” said Joe George, senior vice president, product development. “We have a robust set of mobile offerings designed to accomplish those goals by putting the power of the Manheim marketplace in the palm of the customer‟s hand. Our product development efforts boil down to one thing – provide visionary solutions to help customers win. That‟s what we‟re doing with Simulcast on Mobile, the Simulcast product line, broadly speaking, and with all of our products and services.” |
|
|
|
Manheim began to pilot the mobile Simulcast app in December 2012 and dealer reaction has been positive. “I read through the App Store update, saw that the app was available and I thought „Simulcast on Mobile? Really? Let me download this and give it a try.‟ I wasn‟t sure how fast it would be – but it worked great and was very up-to-date,” said Charlie Gracia of Doral Buick GMC in Miami, Fla., the first Manheim customer who purchased a vehicle using Simulcast on Mobile. |
|
|
|
The new myMobileListing app empowers customers with more choices to sell their vehicle inventory. Previously, dealers needing to sell inventory were often forced into a choice – either send the vehicle to auction or keep it on their lot and wait for a retail sale. The myMobileListing app eliminates this problem by allowing dealers to do both at the same time. In 10 minutes or less, a dealer can use the app to input condition information, photos and video and then put the vehicle up for sale via Manheim.com directly from their lot using their smart device. A Manheim algorithm applies a condition grade, on a scale of 0.0 - 5.0, to the vehicle based on the information provided by the seller. This is important because research shows that vehicles with condition reports are three times more likely to sell online, and 27 percent less likely to face a dispute than vehicles without condition reports. Before myMobileListing, this listing process could take 20 minutes or more. |
|
|
|
“Overall, we are seeing good results from the application,” said Shannon Adams of DAB Auto World & Leasing in Wake Forest, N.C. “The cool thing about the app is that this is nothing like we've ever done prior. Now we are using it and getting units sold because of it.” Manheim‟s myMobileListing app is as simple as point, shoot and upload. Click to view how the product works. |
|
|
|
Streamlining a customer‟s access to transaction information, Manheim has also launched the new My Purchases page on Manheim.com. My Purchases conveniently aggregates Manheim purchase information in one place regardless of where or how the customer makes those purchases – in lane at the auction or via one of Manheim‟s digital solutions. Now all purchase information is available in one convenient place. |
|
|
|
My Purchases holds 120 days of transactions and gives customers access to vehicle and PSI status, condition information and more in real-time. Customers can view all payment information, including fees. Manheim also proactively notifies dealers of any status changes to their purchases via alerts to their mobile device. All of this adds up to faster, easier transaction management for customers. |
|
|
|
“We place great emphasis on listening to our customers and identifying what kinds of products they need to make their businesses boom and then we develop technological solutions to meet those needs,” said George. “We have a strong research and development process that enables us to make data-driven decisions when we create and innovate our products, which is key to their success in the real world. We‟re excited to offer a mobile Simulcast solution, and we‟re proud of all of our products being showcased at this year‟s NADA convention. And this is just the tip of the iceberg. We‟ll be delivering more exciting solutions that drive business results for our customers throughout the year.” |
|
|
|
Dealers and other members of the automotive industry are encouraged to visit the Manheim booth, #622, to check out product demonstrations, speak with the Manheim team and learn more about how Manheim helps customers win every day. Product managers will also give live demonstrations and offer visitors an opportunity to try out an array of Manheim products first hand. |
|
|
|
*iPad and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. |
|
About Manheim (www.manheim.com) |
|
Manheim is the world‟s leading provider of vehicle remarketing services. Through its 106 worldwide wholesale operating locations and digital services, Manheim influences every stage of a used vehicle‟s life cycle, helping commercial sellers and automobile dealers maximize the full value of their vehicles. Drawing from its auction transaction volume, Manheim Consulting publishes the annual Used Car Market Report, the definitive source of data for the used car industry. Manheim Consulting offers a wide range of services including custom analytics, business optimization and macro economic analysis. |
|
|
|
Manheim is the online vehicle remarketing leader, connecting buyers and sellers to the world‟s largest, most comprehensive wholesale marketplace through its extensive in-lane and digital offerings. Manheim.com receives nearly 900,000 visits each week. |
|
|
|
Additionally, Manheim offers services including reconditioning, certification, inspections, dealer financing, title management and marshaling, among others. Through its wide array of services and technologies, industry publications, customer support and educational offerings, Manheim gives its customers maximum control over how they buy and sell vehicles, helping them to conduct business in the most efficient way possible. Worldwide, the company handles nearly 8 million used vehicles annually, facilitating transactions worth more than $50 billion in value. |
|
|
|
Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, a leading communications, media and automotive services company. |