ATLANTA -- Once again proving that it is easy for dealers to buy and sell inventory anytime and anywhere, Manheim San Diego recently partnered with Toyota / Lexus Financial Services to conduct the “Heroes of History” Event Sale, held March 27 on the retired aircraft carrier USS Midway.
Drawing 215 dealer buyers to the Navy Pier and through Simulcast, 42 buyers purchased 100 percent of the 175 pre-owned, late model vehicles. Event highlights included:
- Opportunity to view and bid on 143 Toyota and 32 Lexus high-quality units
- 177 Simulcast attendees, including 104 unique online users – nearly double the total of online participants compared to last year’s mobile sales
- 101 of 175 vehicles were sold online
- 16 new buyers to Manheim San Diego purchased 60 units
“We see Manheim as a valued strategic partner and we appreciate how it helps us provide excellent services to our dealers, especially as 2018 is a big year for lease returns,” said Mike Reid, national manager, Toyota Financial Services, Remarketing Department. “Our sales event on the aircraft carrier was exciting and drew praise from many dealers who enjoyed the experience and business opportunity.”
Manheim has hosted successful mobile sales at non-traditional locations ranging from a baseball stadium to a NASCAR race track and now an aircraft carrier. These special events allow dealers to extend their market reach using unique venues to produce the excitement and services offered by physical auction sites.
“Our digital and mobile channels give dealers the ability to conduct transactions on their own terms and benefit from efficiencies, cost savings and conveniences,” said Matt Laughridge, director of Mobile Auction Sales & Operations, Manheim. “Building on our positive track record, we have monthly mobile special events planned through the end of the year.”
About Manheim (www.manheim.com)
Manheim® is North America’s leading provider of end-to-end wholesale solutions that help dealer and commercial clients increase profits in their used vehicle operations. Through its extensive physical, mobile and digital salesnetwork, the company offers diverse solutions for inventory management, buying and selling, floor planning, logistics, assurance and reconditioning. With morechannels and smarter tools, Manheim Marketplace offers the most comprehensive end-to-end solutions and services, enabling wholesale vehicle buyers and sellers faster and more efficient ways to connect and transact business how and when they want. In addition, Manheim provides industry-leading data and tools to improve client efficiencies and decision-making, while delivering a value-added customer experience. Approximately 18,000 team members enable Manheim to offer 8 million used vehicles per year, facilitate transactions representing nearly $58 billion in value and generate annual revenues of more than $3 billion. Headquartered in Atlanta, Manheim North America is a Cox Automotive™ brand. For more information, visit http://press.manheim.com.
About Cox Automotive
Cox Automotive Inc. makes buying, selling and owning cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across 100+ countries and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com