Manheim locations from coast-to-coast are driving sales and excitement with the return of the month-long Dashing Through the Lanes holiday campaign. Aimed at increasing transactions both in-lane and online, the program provides opportunities for Manheim to thank its dealer clients for their business as well as help them end their sales year strong. Additionally, the nationwide campaign unites the teams at Manheim’s U.S. operating locations with avenues for local giving opportunities.
“As this campaign has attracted strong in-lane attendance and positive feedback in previous years, we wanted to again show our support while helping our dealer clients get a great start to the new year,” said Lisa Farrar, senior director of customer marketing, Manheim. “The campaign is a fun way to let them know that despite the hectic holiday season, we are here to ensure they get the inventory they need.”
For four weeks beginning Nov. 28 through Dec. 23, dealers who attend any of Manheim’s sales in-lane or via Simulcast will automatically be entered to win daily prize package giveaways. Additionally, OVE will celebrate 12 Days of Dashing Dec. 10 through Dec. 21 by giving away daily prizes to select dealer clients who complete online transactions during that time.
During previous Dashing Through The Lanes campaigns, lane attendance on average rose nearly 12 percent with thousands of dealer clients increasing their year-over-year purchase volume. Manheim anticipates seeing similar involvement with stronger buying results this year.
A new charitable element of this year’s campaign allows dealers to help make a difference in the lives of needy children in their local communities through Manheim’s partnership with Toys for Tots. Every Manheim location in the U.S. will serve as a Toys for Tots drop-off location where dealers can donate much-needed toys or money to make sure less fortunate children in their local community receive gifts this holiday season.
“The best part about Dashing Through the Lanes is the opportunity to spread goodwill and holiday cheer in the communities in which we serve,” added Farrar.
To learn more about Dashing Through the Lanes, please visit the campaign website.