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BMW Hits a Homerun with Manheim Mobile Auctions
Manheim Darlington and Manheim Atlanta recently partnered with BMW Group Financial Services to host a “monster” of a mobile sale

The surge of used vehicle inventory, much of which is attributed to the number of off-lease vehicles returning to the market, has been well-documented. As these vehicles begin to flood dealer and auction lots across the country, an increasing number of manufacturers are turning to Manheim seeking other unique options for dispensing their inventory.

 

Stepping up to the plate, Manheim Darlington and Manheim Atlanta recently partnered with BMW Group Financial Services to host a mobile sale in Greenville, S.C. What made this a unique event wasn’t the sale itself or the 94% conversion rate BMW experienced. Instead it was the venue – Fluor Field, home to Boston Red Sox affiliate, the Greenville Drive. Against the backdrop of the stadium’s replica “Green Monster,” several of BMW’s largest dealers had the opportunity to view and bid on top-quality inventory via a closed Simulcast sale conducted on the stadium’s giant video scoreboard. Additionally, they were treated to stadium food and had the opportunity to take batting practice on the field prior to the sale.

 

Fluor Field is just another example of the non-traditional locations where Manheim has hosted mobile auctions. From dealership lots to convention centers to NASCAR race tracks, dealers have experienced great success with Manheim’s fast-growing mobile auction network. With more than 45 sales across 20 states (including two in Canada), Manheim’s mobile auctions continue to offer dealers options for extending their market reach in unique venues with all the excitement and traditional services offered by physical auction locations.