With an eye towards driving efficiencies within its vehicle remarketing operation, Maserati North America has partnered with Manheim to help centralize its processes for wholesaling vehicles, including revamping its fleet management program and the liquidation of its off-lease, buyback and company-owned units.
Under the agreement, three Manheim locations – Manheim Riverside, Manheim Palm Beach and Manheim New Jersey – will serve as direct return centers for 100% of Maserati’s buyback units nationwide. Each location is set up as a Maserati service center complete with an onsite Maserati master technician who will oversee diagnostic and repair work as well as help train Manheim’s service technicians. Additionally, Manheim New Jersey will manage and administer Maserati’s company car program, including facilitating new vehicle exchanges with Maserati employees and preparing returned units for sale at auction.
“When a client like Maserati shares its vision and business goals with us, we can explore a variety of new and innovative solutions that drive more informed decision-making and greater efficiencies,” said Kevin Chartier, vice president of enterprise sales for Cox Automotive. “This partnership is the direct result of how deep collaboration between our companies can deliver win-win results.”
Maserati and its financial partner are also sending Maserati off-lease maturities which are not purchased by lessees or grounding dealers to Manheim, where the units can be reconditioned, repaired and auctioned via OVE, Simulcast Everywhere and in-lane sales. With the assistance of Ready Logistics, Maserati franchise dealers nationwide will be able to ship their off-lease inventory to one of six Manheim locations across the country as part of the deal – Manheim San Francisco, Manheim Riverside, Manheim Dallas-Fort Worth, Manheim Atlanta, Manheim New Jersey and Manheim Palm Beach.