Press Releases

Mercedes-Benz USA Integrates Third-Party Inventory into MBonDemand.com
Sixt off-rental vehicles now available through the Mercedes-Benz private digital store
“Our goal is to be the online destination to source Mercedes-Benz wholesale inventory,” said Al Katz, general manager of Pre-Owned, Remarketing & Fleet Operations, Mercedes-Benz USA. “With the recent addition of Sixt Mercedes-Benz inventory to MBonDemand.com, dealers can enjoy a greater variety of vehicles to choose from, while maintaining confidence in their digital purchases.”

ATLANTA – Dealers now have a greater selection of inventory on MBonDemand.com. Mercedes-Benz USA’s online portal allows franchised Mercedes-Benz dealers and independents to source and buy Mercedes-Benz inventory and is now integrating vehicles from Sixt Rent-a-Car, the world's premiere affordable luxury car rental service. The site is powered by RMS Automotive, a Cox Automotive brand.

With the launch of MBonDemand, Mercedes-Benz USA (MBUSA) became an early pioneer in the digital private store arena. MBUSA sells a majority of its off-lease inventory digitally through MBonDemand and has sold over 200,000 vehicles through the site in the last four years. Expanding on its goal of being the one-stop shop for all Mercedes-Benz wholesale inventory, MBUSA is integrating third-party sellers’ Mercedes-Benz inventory into its wholesale inventory platform. 

Sixt is the first partner to be integrated into MBonDemand with its off-rental inventory in the U.S. now being available in search results. Represented in more than 100 countries worldwide, the Sixt vehicle fleet is known for its high proportion of premium cars. 

“Our goal is to be the online destination to source Mercedes-Benz wholesale inventory,” said Al Katz, general manager of Pre-Owned, Remarketing & Fleet Operations, Mercedes-Benz USA. “With the recent addition of Sixt Mercedes-Benz inventory to MBonDemand.com, dealers can enjoy a greater variety of vehicles to choose from, while maintaining confidence in their digital purchases.”

This is the first Mercedes-Benz inventory listed on MBonDemand that is not located at an auction site. Whether buying directly from MBUSA or third-party sellers, vehicles purchased from MBonDemand are backed by the “Best or Nothing” brand promise. All inventory listed on MBonDemand goes through a rigorous condition report process to guarantee that every vehicle is accurately described– providing dealers peace of mind on their digital purchases. All units sold on MBonDemand also feature a CarFax report, full vehicle disclosures and a 14-day guaranteed arbitration period. 

This new capability demonstrates the power of Cox Automotive's comprehensive and leading digital remarketing channels, which includes Smart Search technology that continually searches for vehicles in demand. Built on the customizable and flexible RMS platform, MBonDemand can evolve with the changing used-vehicle market.

There are three ways to buy vehicles on MBonDemand.com:

  • Buy it Now– Thousands of vehicles available for purchase 24/7 at the MBonDemand fixed price.
  • BidReady– Daily (Monday through Friday) competitive bid sales begin at 8 a.m. ET.
  • Last Chance Live Online Sales– Auctioneer-led, national online live events, held every Tuesday and Friday at 1:30 p.m. ET.

“Mercedes-Benz has an aggressive digital-first strategy that RMS Automotive is well-suited to support,” said Nick Peluso, president, Manheim Digital Marketplace and RMS Automotive. “We are committed to helping progressive clients like Mercedes-Benz USA respond to market transitions with digital solutions that turn inventory faster while driving dealer success.”

For further information: Dara Hailes Public Relations Manager, Cox Automotive 470 658 0656 [email protected]